CONTENT Vs. COPY | KNOw the difference and grow your business
Most business owners mix up content and copy but they’re not the same.
Content builds trust. Copy drives action.
In this blog, I share how learning the difference changed my business (and why most people are doing both wrong). If you want to grow with intention, not just output… This is for you.
Say Less. Say It Clearer.
Great content doesn’t convert if your message isn’t clear. In this post, I share the biggest shift I made in my creative business: learning to say less but say it clearer.
Because clarity isn’t just nice to have. It’s the difference between connection and confusion.
It’s a trap! Why Freelancing Was Holding Me Back
Freelancing gave me freedom until it didn’t.
In this post, I share how I hit a ceiling in my creative business and the exact mindset and structure shifts that helped me grow beyond just doing the work—and start building something that could last.
If you’re stuck in the freelance trap, this one’s for you.
Built from Scratch
Building a business or brand from scratch isn’t easy but it’s possible. In this post, I share honest lessons from my journey as a creative entrepreneur and founder.
From clarity over chaos, to what really builds momentum, this is for business owners and creatives trying to grow something real without losing themselves in the process.
You Don’t Need More Followers, You Need More Focus
Most founders think they need more content but what they really need is clarity. If you’re stuck posting just to stay visible, this one’s for you.Because focus builds momentum. Not followers.
The Tension of Creation: Embracing Creativity Despite Criticism
Creativity isn't about perfection; it's about exploration. In the face of criticism and the tension of not creating, we're reminded that growth comes from embracing vulnerability and pushing past our comfort zones. By reframing setbacks as opportunities for learning and surrounding ourselves with a supportive community, we empower ourselves to continue creating fearlessly. Join us on this journey of creativity, resilience, and growth. Together, let's defy the odds and shape our own narrative.
Escape the Rut: Tips for Thinking Outside the Box
As we get older, it’s easy to become set in our ways. When you’ve done something one way for so long, it becomes second nature. After doing something a certain way countless times, we can often develop an idea that our way is the “right” way.
An open mind often leads to more creative results and solutions. If we only entertain one way of thinking, how many solutions are we leaving on the table? Creativity requires loose, flexible, and unhindered thinking.
There is nothing wrong with establishing a certain way of doing things. The trouble comes when we perceive our way as the only way to do things. Curiosity is at the core of creativity. Curiosity requires humility. If we think our way is the only way of doing something, we shut down the idea of learning from other people. If we refuse to learn from other people and experiences, we run the risk of becoming stagnant in our growth.
Creative Thinking: The key to unlocking your potential
When did creativity become a means to an end? Gone are the days of playful activity, see you later hobbies, hello career, and let's go productivity...
In a culture where artists are sought after and then monetized, creativity is a valuable. It’s no wonder we experience burnout. Tired when we can't think of content. Frustrated when we fail to meet our goals. Disappointed when our work goes unnoticed. Afraid when it doesn’t provide. We are left spent and tired and wondering why we create at all. There’s enough noise & distractions in the world. Why are we adding to it?