The 5 Offer Mistakes I See
The 5 Offer Mistakes I See Over and Over and how to build one that actually sells
I’ve worked with a lot of business owners, creators, and founders over the years—and here’s what I’ve learned:
Most people don’t have a talent problem. They don’t even have a product problem. They have an offer problem.
They’re good at what they do. They care about their clients.
But they’re struggling to grow because their offer is either confusing, incomplete, or too complicated to say yes to.
I know, because I’ve made all these mistakes myself.
And once I started cleaning them up my business didn’t just grow… it finally made sense.
So here are the top 5 offer mistakes I see over and over and how to fix them:
1. It’s Too Complicated
The more options you give, the more confused people get.
I see business owners list 10+ services, 3 different pricing structures, and a bunch of “custom” solutions on top of that.
Here’s the truth:
If they’re confused, they won’t convert.
Simplify your core offer
Name it clearly
Give it a fixed result or outcome
2. It Doesn’t Solve a Real Problem
Sometimes your offer looks nice but it’s not urgent. It’s “cool” but not critical.
People don’t buy based on features. They buy because they want something to change.
Ask yourself:
What pain does this solve?
What desire does this fulfill?
What outcome am I promising?
If your offer doesn’t answer those questions, it won’t land.
3. It’s Missing a Clear Path
Most offers are built around what you do, not how they move forward.
You need to show people the journey:
Step 1 – Book a call
Step 2 – We build your brand clarity
Step 3 – You get content that connects
That’s a path. A clear process builds confidence and helps people say yes faster.
4. It’s Priced for Approval, Not for Growth
Here’s a hard truth:
A lot of people undercharge because they’re still trying to prove themselves.
But when you price to be liked, you end up overwhelmed and undervalued.
Price your offer for what it’s worth not what you think people will accept.
If it’s solving a real problem and positioned well, your price should reflect that.
5. There’s No Call to Action
This might be the most common mistake I see:
A great service. A clear message.
But no actual ask.
You’ve got to tell people exactly what to do next.
DM me to get started.
Click here to book a free discovery call.
Spots open next month… reach out now.
It might feel pushy at first, but it’s actually service.
People want clarity. They want direction.
Give it to them.
Final Thought
You don’t need to build 10 new offers. You just need one that’s simple, clear, and aligned.
If you’ve been stuck trying to grow and wondering why it’s not clicking it might not be your business…
It might just be your offer. And that’s something we can fix.
Let’s build an offer that actually sells without selling out.
