Why Viral Content Isn’t the Goal (and What Actually Builds Momentum)
Viral content might give you a moment but it won’t give you momentum.
In this blog, Pete Campbell (Founder, Creators Dept) unpacks why chasing reach is the wrong goal for founders and creatives and what actually builds a brand people want to follow.
If you’re tired of relying on algorithms and ready to build something that lasts, this one’s for you.
Start Before You’re Ready
Most people wait for the perfect moment to start. The perfect plan, the perfect confidence, the perfect version of themselves. But “ready” is a myth. You don’t begin because you’re confident. You become confident because you begin. This blog explores the real journey we all face: starting scared, growing through the mess, and choosing progress over perfection.
THe CYCLE EVERY CREATIVE FIGHTS
Most creatives assume their biggest struggles come from lack of discipline, lack of clarity, or not being “skilled enough.” But that’s rarely the truth. What we’re actually fighting is far deeper: old trauma patterns showing up in new creative seasons.
It’s subtle. It sneaks into how we price our work, how we talk to clients, how we share our ideas, and even how we think about our own identity. And the result is a self-feeding loop that leads to procrastination or complete paralysis.
That loop has two phases: imposter syndrome and perfectionism.
Imposter syndrome tells us we don’t belong. Perfectionism tells us we shouldn’t move until everything is flawless. Both feel real. Both feel logical. Both pretend to be protection.
But the truth? They’re just fear wearing different outfits.
Fear doesn’t disappear. But it doesn’t have to run the show either. Once we learn to notice it, name it, and move anyway everything changes.
Things You Should Never Feel Guilty About as a Creative Entrepreneur
As a creative entrepreneur, your growth will challenge people’s comfort zones… even your own. Don’t feel guilty for thinking bigger, charging fairly, or walking away from what no longer fits. The vision was given to you for a reason. Protect it, build it, and live it.
Why Most People Stay Average
Most people don’t fail because they lack talent—they fail because they lack depth. They stay busy but never grow. A shallow mind chases stimulation; a deep mind chases perspective. True growth doesn’t come from constant movement but from consistent reflection. If you want to rise above average, start with how you think. Read to grow, not to finish. Reflect more than you react. Seek perspective, not entertainment. Because when your thinking expands, your life follows.
CONTENT Vs. COPY | KNOw the difference and grow your business
Most business owners mix up content and copy but they’re not the same.
Content builds trust. Copy drives action.
In this blog, I share how learning the difference changed my business (and why most people are doing both wrong). If you want to grow with intention, not just output… This is for you.
Say Less. Say It Clearer.
Great content doesn’t convert if your message isn’t clear. In this post, I share the biggest shift I made in my creative business: learning to say less but say it clearer.
Because clarity isn’t just nice to have. It’s the difference between connection and confusion.
It’s a trap! Why Freelancing Was Holding Me Back
Freelancing gave me freedom until it didn’t.
In this post, I share how I hit a ceiling in my creative business and the exact mindset and structure shifts that helped me grow beyond just doing the work—and start building something that could last.
If you’re stuck in the freelance trap, this one’s for you.
Built from Scratch
Building a business or brand from scratch isn’t easy but it’s possible. In this post, I share honest lessons from my journey as a creative entrepreneur and founder.
From clarity over chaos, to what really builds momentum, this is for business owners and creatives trying to grow something real without losing themselves in the process.
You Don’t Need More Followers, You Need More Focus
Most founders think they need more content but what they really need is clarity. If you’re stuck posting just to stay visible, this one’s for you.Because focus builds momentum. Not followers.
The Tension of Creation: Embracing Creativity Despite Criticism
Creativity isn't about perfection; it's about exploration. In the face of criticism and the tension of not creating, we're reminded that growth comes from embracing vulnerability and pushing past our comfort zones. By reframing setbacks as opportunities for learning and surrounding ourselves with a supportive community, we empower ourselves to continue creating fearlessly. Join us on this journey of creativity, resilience, and growth. Together, let's defy the odds and shape our own narrative.
Escape the Rut: Tips for Thinking Outside the Box
As we get older, it’s easy to become set in our ways. When you’ve done something one way for so long, it becomes second nature. After doing something a certain way countless times, we can often develop an idea that our way is the “right” way.
An open mind often leads to more creative results and solutions. If we only entertain one way of thinking, how many solutions are we leaving on the table? Creativity requires loose, flexible, and unhindered thinking.
There is nothing wrong with establishing a certain way of doing things. The trouble comes when we perceive our way as the only way to do things. Curiosity is at the core of creativity. Curiosity requires humility. If we think our way is the only way of doing something, we shut down the idea of learning from other people. If we refuse to learn from other people and experiences, we run the risk of becoming stagnant in our growth.