Why Viral Content Isn’t the Goal (and What Actually Builds Momentum)
Viral content might give you a moment but it won’t give you momentum.
In this blog, Pete Campbell (Founder, Creators Dept) unpacks why chasing reach is the wrong goal for founders and creatives and what actually builds a brand people want to follow.
If you’re tired of relying on algorithms and ready to build something that lasts, this one’s for you.
THe CYCLE EVERY CREATIVE FIGHTS
Most creatives assume their biggest struggles come from lack of discipline, lack of clarity, or not being “skilled enough.” But that’s rarely the truth. What we’re actually fighting is far deeper: old trauma patterns showing up in new creative seasons.
It’s subtle. It sneaks into how we price our work, how we talk to clients, how we share our ideas, and even how we think about our own identity. And the result is a self-feeding loop that leads to procrastination or complete paralysis.
That loop has two phases: imposter syndrome and perfectionism.
Imposter syndrome tells us we don’t belong. Perfectionism tells us we shouldn’t move until everything is flawless. Both feel real. Both feel logical. Both pretend to be protection.
But the truth? They’re just fear wearing different outfits.
Fear doesn’t disappear. But it doesn’t have to run the show either. Once we learn to notice it, name it, and move anyway everything changes.
The Tension of Creation: Embracing Creativity Despite Criticism
Creativity isn't about perfection; it's about exploration. In the face of criticism and the tension of not creating, we're reminded that growth comes from embracing vulnerability and pushing past our comfort zones. By reframing setbacks as opportunities for learning and surrounding ourselves with a supportive community, we empower ourselves to continue creating fearlessly. Join us on this journey of creativity, resilience, and growth. Together, let's defy the odds and shape our own narrative.
Escape the Rut: Tips for Thinking Outside the Box
As we get older, it’s easy to become set in our ways. When you’ve done something one way for so long, it becomes second nature. After doing something a certain way countless times, we can often develop an idea that our way is the “right” way.
An open mind often leads to more creative results and solutions. If we only entertain one way of thinking, how many solutions are we leaving on the table? Creativity requires loose, flexible, and unhindered thinking.
There is nothing wrong with establishing a certain way of doing things. The trouble comes when we perceive our way as the only way to do things. Curiosity is at the core of creativity. Curiosity requires humility. If we think our way is the only way of doing something, we shut down the idea of learning from other people. If we refuse to learn from other people and experiences, we run the risk of becoming stagnant in our growth.
Creative Thinking: The key to unlocking your potential
When did creativity become a means to an end? Gone are the days of playful activity, see you later hobbies, hello career, and let's go productivity...
In a culture where artists are sought after and then monetized, creativity is a valuable. It’s no wonder we experience burnout. Tired when we can't think of content. Frustrated when we fail to meet our goals. Disappointed when our work goes unnoticed. Afraid when it doesn’t provide. We are left spent and tired and wondering why we create at all. There’s enough noise & distractions in the world. Why are we adding to it?